Desde de agosto de 2003, em Nova York, dezenas de modelos saem anualmente às ruas só com a roupa de baixo para colher assinaturas com o objetivo de que seja instituído o National Underwear Day. A ação é apoiada por marcas como Puma, Hugo Boss e Diesel.
Em todo o mundo a repercussão é sempre enorme.
Leia o trecho abaixo:
National Underwear Day
In an effort to publicly shine light on “unmentionables,” Freshpair founded National Underwear Day on August 5th, 2003. Over the last 10 years we’ve celebrated the holiday with New York City model events, massive underwear giveaways, a pop-up shop in Columbus Circle, and a Times Square runway show.
2013 we invited thousands of people to Times Square to break the Guinness World Record for largest gathering of people in their underwear. While we missed the record, we celebrated confidently with over 800 people of all ages and sizes dancing on Broadway. People partied with
Greg T from Z100, received holiday promotions, and enjoyed free swag from our sponsors including Papi, Diesel, Wacoal, Tommy Hilfiger, and many more. The celebration continued at Freshpair.com with exclusive contests, sales, and gifts.
With every participant, it became clear that our core belief is as strong today as it was in 2003—confidence is the byproduct of believing in one’s self.
Check back for details on 2014’s celebration!
National Underwear Day has been featured on CBS, Good Morning America, Fox News, Live with Kelly and Michael, The Huffington Post, and dozens more. "